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Atlanta

City in Georgia

Description

Atlanta is the capital of the U.S. state of Georgia. It played an important part in both the Civil War and the 1960s Civil Rights Movement. Atlanta History Center chronicles the city's past, and the Martin Luther King Jr. National Historic Site is dedicated to the African-American leader’s life and times. Downtown, Centennial Olympic Park, built for the 1996 Olympics, encompasses the massive Georgia Aquarium.

Local time: Saturday 4:09 pm

Weather: 32°C, Wind E at 13 km/h, 50% Humidity

ZIP Codes: 30060, 30301–30322, 30324–30334, 30336–30350, 30340, 30353, 30363

Elevation: 738 to 1,050 ft (225 to 320 m)

Area code: 404

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Coca Cola All Information

The Coca-Cola Company is an American multinational corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups.^[2] The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Atlanta, Georgia.^[3] The Coca-Cola formula and brand were fully bought with US$2,300 in 1889 by Asa Griggs Candler, who incorporated The Coca-Cola Company in Atlanta in 1892.^[4][5][6][7]

The company—headquartered in Atlanta, Georgia, but incorporated in Wilmington, Delaware^[8]—has operated a franchised distribution system since 1889: the Company largely produces syrup concentrate, which is then sold to various bottlers throughout the world who hold exclusive territories. The company owns its anchor bottler in North America, Coca-Cola Refreshments. The company's stock is listed on the NYSE and is part of DJIA, the S&P 500 index, the Russell 1000 Index, and the Russell 1000 Growth Stock Index.

History[edit]

Main article: Coca-Cola

In 1886, pharmacist John Pemberton from Columbus, Georgia invented the original Coca-Cola drink and sold it as a medicinal beverage.^[9] Pemberton's bookkeeper, Frank M. Robinson, is credited with naming the products and creating its logo.^[10] Robinson chose the name Coca-Cola because of its two main ingredients (coca leaves and kola nuts) and because it sounded like an alliteration. John Pemberton had taken a break and left Robinson to make and promote, as well as sell Coca-Cola on his own. He promoted the drink with the limited budget that he had and succeeded.^[11]

In 1889, American businessman Asa G. Candler completed his purchase of the Coca-Cola formula and brand from Pemberton's heirs.^[4][5][7][9] In 1892, the Coca-Cola Company was formally founded in Atlanta by Candler.^[4][5][6][7] By 1895, Coca-Cola was being sold in every state in the union.^[12] In 1919, the company was sold to Ernest Woodruff's Trust Company of Georgia.^[13]

Coca-Cola's first ad read "Coca Cola. Delicious! Refreshing! Exhilarating! Invigorating!"^[11] Candler was one of the first businessmen to use merchandising in his advertising strategy.^[9] As of 1948, Coca-Cola had claimed about 60% of its market share.^[12] By 1984, The Coca-Cola Company's market share decreased to 21.8% due to new competitors, namely Pepsi.^[12]

Acquisitions[edit]

The company has a long history of acquisitions. Coca-Cola acquired Minute Maid in 1960^[14] and in 1982, it acquired the movie studio Columbia Pictures for $692 million but Columbia was sold to Sony for $3 billion in 1989.^[15] It acquired the Indian cola brand Thums Up in 1993,^[16] and Barq's in 1995.^[17] In 2001, it acquired the Odwalla brand of fruit juices, smoothies, and bars for $181 million.^[18][19] In 2007, it acquired Fuze Beverage from founder Lance Collins and Castanea Partners for an estimated $250 million.^[20][21]

The company's 2009 bid to buy Chinese juice maker Huiyuan Juice Group ended when China rejected its $2.4 billion bid, on the grounds the resulting company would be a virtual monopoly.^[22] Nationalism was also thought to be a reason for aborting the deal.^[23]

In 2011, it acquired the remaining stake in Honest Tea, having bought a 40% stake in 2008 for $43m.^[24] In 2013, it finalized its purchase of ZICO, a coconut water company.^[25][26][27]In August 2014, it acquired a 16.7% (currently 18.5% due to stock buy backs) stake in Monster Beverage for $2.15 billion with an option to increase it to 25%, as part of a long-term strategic partnership that includes marketing and distribution alliance, and product line swap.^[28] In 2015, the company took a minority stake ownership in the cold pressed juice manufacturer, Suja Life LLC.^[29][30] In December 2016, it bought many of the former SABMiller's Coca-Cola operations.^[31] The Coca-Cola Company owns a 68.3% stake in Coca-Cola Bottlers Africa. Coca-Cola Bottlers Africa's headquarters located in Port Elizabeth South Africa.

In 2017, The Coca-Cola Company acquired Mexican sparking water brand Topo Chico.^[32]

On August 31, 2018, it agreed to acquire Costa Coffee from Whitbread for £3.9bn. The acquisition closed on 3 January 2019.^[33]

The Coca-Cola Company acquired a 40% stake in Chi Ltd on January 30, 2016. The Coca-Cola Company acquired the remaining 60% stake in Chi Ltd on January 30, 2019.

During August 2018 The Coca-Cola Company acquired Moxie for an undisclosed amount.^[34]

On September 19, 2018 The Coca-Cola Company acquired Organic & Raw Trading Co. Pty Ltd the manufacturer of MOJO Kombucha in Willunga, Australia.

On August 14, 2018 The Coca-Cola Company announced a minority interest in Body Armor.

On October 5, 2018 The Coca-Cola Company acquired a 22.5% stake in MADE Group from Luke Marget, Matt Dennis and Brad Wilson the company's 3 founders. The Coca-Cola Company owns a 30.8% stake in Coca-Cola Amatil ltd, therefore The Coca-Cola Company owns a further 6.93% stake in MADE Group through its ownership stake in Coca-Cola Amatil ltd.

According to The Coca-Cola Company's 2005 Annual Report, the firm at that time sold beverage products in more than 200 countries.^[35]The 2005 report further states that of the more than 50 billion beverage servings of all types consumed worldwide, daily, beverages bearing the trademarks owned by or licensed to Coca-Cola account for approximately 1.5 billion. Of these, beverages bearing the trademark "Coca-Cola" or "Coke" accounted for approximately 78% of the company's total gallon sales.^[35] According to the 2007 Annual Report, Coca-Cola had gallon sales distributed as follows: 43% in the United States, 37% in Mexico, India, Pakistan, Brazil, Japan, and the People's Republic of China, and 20% spread throughout the rest of the world.^{[citation needed]} The figure in 2010 showed that they sold 1.6 billion drinks every day.^{[citation needed]}

In 2010, it was announced that Coca-Cola had become the first brand to top £1 billion in annual UK grocery sales.^[36] In 2017, Coke sales were down 11% from a year earlier due to consumer tastes shifting away from sugary drinks and health risks associated with artificial sweeteners in diet drinks.^[37]

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